Kapil Sharma, Founder & Creative Director of Kapils Salon & Academy, made a remarkable impact at the recently concluded StyleSpeak Beauty Conference 2025 in Mumbai, held on April 7th and 8th.
He was invited as a panel speaker for the insightful session titled: “Client Magnetism: The Science & Art of Salon Marketing”
Panel Host: Samir Srivastav (CEO, LOOKS Salon)
Co-Panellists: Vandana Bhardwaj (Marie Claire Salons), Akshay Poorey (DINGG Software)
Kapil Sharma’s Session: Marketing That Builds Loyalty & Growth
In a packed hall filled with salon owners, professionals, and aspiring entrepreneurs, Kapil Sharma shared his expert insights on what it truly takes to acquire new clients and keep them coming back in today’s competitive salon industry.
Key Highlights from His Talk:
- Modern Client Acquisition Strategies
Kapil emphasized the importance of hyperlocal digital presence, Instagram storytelling, and Google reviews in attracting first-time clients. He shared marketing benchmarks that salons can use to measure their efforts:- 74% of new clients rely on online reviews and social proof before choosing a salon.
- The most effective Instagram Reels have a 5–6% engagement rate.
- A salon’s Google Business profile is often the first touchpoint for discovery.
- Client Retention is the New Growth Engine
He stressed that while many salons invest heavily in first-time promotions, the true success lies in retention:- A 5% increase in client retention can lead to a 25%–95% increase in profitability.
- Loyalty programs, personalized service reminders, and CRM-based engagement are essential tools.
- Salons must shift from transactional services to building long-term relationships.
- Technology + Personalization = Powerful Results
Kapil spoke about the importance of data-backed decision making, the rise of automated rebooking systems, and empowering stylists to build their own personal brands through digital platforms.
Kapil Sharma’s Message to the Industry:
“Salon marketing today is not about how loud you speak—it’s about how personally you connect. When clients feel seen, heard, and valued, they return. That’s the real power of retention.”
Kapil Sharma’s participation in this premier event reflects his continued commitment to elevating the salon industry through education, innovation, and mentorship. His insights not only resonated with business leaders but also inspired the next generation of salonpreneurs to build smarter, more sustainable businesses.
